Case Study:

SEO Success for Residential Construction Company in Richmond, VA

Overview

Spur Pond Marketing partnered with a residential construction company based in Richmond, Virginia to increase high-intent traffic and generate more consistent, quality leads. Through a focused SEO strategy spanning seven months, we achieved dramatic improvements in visibility, search performance, and lead generation—without any paid ads.

Project Goals

• Increase buyer-intent traffic and qualified leads.
  
  
• Improve website performance and search visibility.
  
  
• Establish strong local SEO presence for services like porches, pools, and patios.
  
  
• Grow organic traffic to reduce reliance on word-of-mouth and referral leads.
  
  

Our Approach

From April to November 2024, we executed a strategic SEO campaign tailored to the client's niche and local market:

• Website Optimization – Updated site structure, improved meta titles/descriptions, optimized photo formats and alt text, and renamed files to improve page speed and indexing.
  
  
• Backlink Building – Launched a targeted backlink campaign to build domain authority and strengthen rankings for key local keywords.
  
  
• Local SEO Enhancements – Focused on city + service pages, citation building, and GMB optimizations to improve local visibility.
  
  
• Data-Driven Strategy – Adjusted content and SEO efforts monthly based on performance analytics and search trends, allowing us to compound results.
  
  

Key Results

• 54% Increase in Website Traffic – More visibility, more clicks, more leads.
  
  
• Keyword Explosion: 196 → 1,068 – Massive growth in Google keyword rankings.
  
  
• Domain Rating Jump: 3 → 29 – Significant authority boost through quality backlinks.
  
  

Consistent Lead Generation – Now receiving 3–7 leads per week, with a closing rate of ~75%.

Why This Matters

Before SEO, their growth was mostly referral-based. Today, they close jobs weekly from organic search alone—demonstrating how sustainable and profitable a smart SEO investment can be in the home services industry.

What This Means for Your Business

If you want to:
✅ Get more qualified leads
✅ Increase local visibility in a competitive market
✅ Future-proof your digital presence
✅ Spend less on ads while generating more revenue

Spur Pond Marketing can help you make that shift.

Conclusion

This project shows how even well-performing businesses can scale significantly with focused SEO. With regular data reviews and ongoing adjustments, we didn’t just increase traffic—we delivered qualified leads that convert.

Ready to grow your construction business? Let’s talk about your SEO game plan.

Sincerely,
Emily Gittings
Spur Pond Marketing