Case Study:
SEO Success for Holistic Doctor DC
Overview
Spur Pond Marketing partnered with Holistic Doctor DC to enhance online visibility and drive patient conversions through strategic Search Engine Optimization (SEO) and Google Ads. Over seven months, we implemented a comprehensive digital strategy, resulting in remarkable growth for her newly branded website.
Project Goals
- Increase buyer-intent traffic to convert into patient bookings.
- Transition branding from domain a to domain b.
- Optimize on-page and off-page SEO for maximum visibility.
- Use Google Ads to complement organic growth efforts.
Our Approach
Beginning in June 2024, we executed a multi-phase strategy:
- Keyword Research & Content Development – Created blog content and service area pages to boost search visibility.
- Website Redesign & On-Page Optimization – Transitioned the website to Go High Level and optimized for SEO.
- Technical SEO Enhancements – Resolved site issues to improve performance.
- Backlink Building & Off-Page SEO – Strengthened domain authority through targeted link-building campaigns.
- Google Ads Implementation – Launched ads in September 2024 to accelerate visibility and patient inquiries.
Key Results
- 78.9% Growth in Non-Branded Traffic & Visibility: Exceeding industry averages, we saw nearly 79% growth across both domains.
- 437% Non-Branded Growth for Adesawell: This new domain rapidly gained traction, thanks to strong SEO execution and a strategic redirect from Domain A.
- 8% Combined Conversion Rate: Industry-leading results, with bookings from both Google Ads and organic search surpassing the average conversion rate (2%-5%).
Why This Matters
With 90% of searches happening on Google, our data-driven SEO approach positioned Adesawell for long-term success. Even after pausing Google Ads, conversions continued—a testament to the lasting impact of SEO.
What This Means for Your Business
If you're looking to:
✅ Increase visibility for your brand
✅ Drive consistent, high-quality traffic
✅ Improve conversion rates and generate more leads
✅ Future-proof your online presence
Spur Pond Marketing can help you achieve these goals.
Conclusion
This project saw exceptional growth within a short timeframe, demonstrating the power of a well-executed SEO and paid ad strategy. While rankings can fluctuate over time due to competition and algorithm changes, ongoing SEO efforts can sustain and amplify these results.
Ready to grow your business online? Let's discuss how we can tailor an SEO strategy for you.
Contact us today!
Sincerely,
Emily Gittings
Spur Pond Marketing
